You know what I mean by Emily in Paris, right? It’s that one post that blows up a social media account going from normal to influencer over night.
The big trick in Emily in Paris is that it’s just a girl with a phone, but in reality it’s a team.
Let me take you back one week.
Everything was going wrong.
The school calls me and tells me that my baby has a fever and told me I needed to pick her up.
So I had a baby crawling across my body while I was on a call with my client Dr. Kim, a hospital executive, practicing neurologist and mom of two. Eventually I had to jump off early to take care of my kid with a case of work FOMO.
When I signed off I had no idea what was in store for me a couple days later.
I opened up my phone to see Dr. Kim had gone from just under 7,000 followers on Instagram to what is now 37,700. That’s nearly a 30,000 follower increase in a week. On a platform that people say is impossible to grow on.
Here’s how it happened.
Rebecca’s (Let's Write Your Future's operations manager) story.
At the end of the meeting with Dr. Kim, we had about 5 minutes left. Not one to waste a single second, I decided we should make a piece of content.
We spent 90 seconds coming up with the title, she hit record and posted on TikTok & Instagram in under 3 minutes.
We signed off and went about our days. Then our phones started blowing up. Notifications were coming in that the video had gone viral.
A real Emily in Paris moment. Except it wasn’t.
We’ve been training Dr. Kim for months on how to record a tight 30 second viral worthy video.
We’ve researched & practiced writing titles every week.
We’ve designed a brand identity based on content performance & analytics.
You don’t see the trial and error of caption writing, the emotional hurdles slayed week after week, or the 6am meeting time that Dr. Kim carves out to work with us and invest in her dream.
It happened because we’re a team. It happened because we’re ready.
We knew it would do well and we were lucky that the stars aligned for it to blow up.
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