top of page

Search


LinkedIn Algorithm Bias: What the “Profile Swap” Scandal Means for Black Women
A breakdown of the LinkedIn algorithm bias scandal and what it means for Black women seeking visibility, equity, and expert positioning online.

Devon Brown Founder and CEO
Dec 3, 20253 min read


Brand Strategy in Action: What the Dallas Cowboys Cheerleaders Can Teach Us About Humanizing a Brand
Behind the glam and high kicks, America’s Sweethearts: Dallas Cowboys Cheerleaders reveals a masterclass in branding. This isn’t just a dance team—it’s a legacy built on discipline, storytelling, and precision. Every performance, appearance, and piece of content is part of a larger strategy. If you're a founder or thought leader, there’s a lot to learn from how they consistently show up and represent a world-class brand.

Rebecca Vest Senior Brand Strategist
Jul 11, 20252 min read


5 Roadblocks You’ll Hit When Convincing Corporate Executives to Start Personal Branding—And How to Answer Them
Struggling to get executives on board with social media? Discover the 5 common objections to corporate executive personal branding—and how to answer each one with strategy and confidence.

Devon Brown Founder and CEO
Jun 24, 20254 min read


Client Spotlight: How Dr. Kim Grew to 86,600 Followers and Turned Her Personal Brand Into a Movement
When Dr. Kim came to us, she had a bold, exciting vision: to grow her audience, expand beyond her role as a doctor, and step into the...

Devon Brown Founder and CEO
Apr 25, 20252 min read


How NYC Dating Culture Saved My Business in 2025
Recently, there was a moment in my business journey when I feared we’d have to close our doors. Our typical sales methods yielded 0...

Devon Brown Founder and CEO
Apr 15, 20253 min read


Ladies, You Might Hear From Me this Women's History Month...
I've lost touch with more amazing people around the world than most will meet in a lifetime. This women's history month I plan to change...

Devon Brown Founder and CEO
Mar 6, 20251 min read


Message to Those Dying to Write but Struggling to Begin
I used to be afraid to call myself a writer...

Devon Brown Founder and CEO
Feb 26, 20251 min read


Letter to My Homeland from a Black US Expat
How the current political climate in the US looks from an expat's perspective

Devon Brown Founder and CEO
Feb 20, 20251 min read


3 Ways to Secure Your Digital Community in Uncertain Times
If you learn nothing else from the government's "will they-won't they" (almost) TikTok ban it's that social media and digital platforms...

Devon Brown Founder and CEO
Feb 12, 20252 min read


My Top 5 Black Female Icons, Black History Month 2025
In a world where everything’s feels so heavy, I want I want to focus on fun and love this Black History Month. Here are my favorite...

Devon Brown Founder and CEO
Feb 5, 20251 min read


Do’s and Don’t for First Time Remote Business Owners in 2025
Starting a remote business in 2025? You’re in for a wild ride. The freedom is unmatched, but the challenges are very real. Remote...

Rebecca Vest Senior Brand Strategist
Jan 2, 20253 min read


We had an Emily in Paris moment
You know what I mean by Emily in Paris, right? It’s that one post that blows up a social media account going from normal to influencer...

Rebecca Vest Senior Brand Strategist
Dec 27, 20242 min read


One of the Biggest Mistakes I Made Growing My Business
One of the hardest parts of growing a business is staying in the game after you’ve made a mistake. Mine was totally rooted in the fact...

Rebecca Vest Senior Brand Strategist
Dec 19, 20243 min read


How to Overcome Imposter Syndrome on Social Media
Struggling with imposter syndrome on social media? Learn how to embrace confidence, create authentically, and connect with your audience.

Devon Brown Founder and CEO
Dec 1, 20243 min read


How Our Legendary 28-Day TikTok Challenge Got Started and What’s Happen Since
Dive into how the Let's Write Your Future 28-Day Tiktok Challenge was created and the magical results clients walk away with that go beyond

Devon Brown Founder and CEO
Nov 24, 20241 min read


3 Steps to Determining Your Niche
Discover the 3 essential steps to determine your niche and attract your ideal audience! Learn how to define your focus, leverage your expert

Devon Brown Founder and CEO
Nov 14, 20243 min read


Why I No Longer Live in the US As a Black Woman
I am as American as sweet potato pie, but I will probably never there again. Here's what convinced me to leave

Devon Brown Founder and CEO
Nov 7, 20243 min read


Visibility is Power and Protest: The Why Behind Social Media for Black Women Professionals
Discover how Black women professionals can use social media as a tool for visibility, authenticity, and impact. Learn why showing up online

Devon Brown Founder and CEO
Oct 31, 20243 min read


Partnering with Us: What It’s Really Like to Work with a Social Media Coach
Want to know what it's really like to work with me, a social media coach? Check out the inside info from current and past clients.

Rebecca Vest Senior Brand Strategist
Oct 24, 20241 min read


The Worst Thing Someone Ever Said About My Hair
Learn the worst thing someone said about my hair and what I did next.

Devon Brown Founder and CEO
Oct 16, 20242 min read
bottom of page



