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LinkedIn Algorithm Bias: What the “Profile Swap” Scandal Means for Black Women
A breakdown of the LinkedIn algorithm bias scandal and what it means for Black women seeking visibility, equity, and expert positioning online.
Devon Brown Founder and CEO
41 minutes ago3 min read


Brand Strategy in Action: What the Dallas Cowboys Cheerleaders Can Teach Us About Humanizing a Brand
Behind the glam and high kicks, America’s Sweethearts: Dallas Cowboys Cheerleaders reveals a masterclass in branding. This isn’t just a dance team—it’s a legacy built on discipline, storytelling, and precision. Every performance, appearance, and piece of content is part of a larger strategy. If you're a founder or thought leader, there’s a lot to learn from how they consistently show up and represent a world-class brand.
Rebecca Vest Senior Brand Strategist
Jul 112 min read


5 Roadblocks You’ll Hit When Convincing Corporate Executives to Start Personal Branding—And How to Answer Them
Struggling to get executives on board with social media? Discover the 5 common objections to corporate executive personal branding—and how to answer each one with strategy and confidence.
Devon Brown Founder and CEO
Jun 244 min read


Client Spotlight: How Dr. Kim Grew to 86,600 Followers and Turned Her Personal Brand Into a Movement
When Dr. Kim came to us, she had a bold, exciting vision: to grow her audience, expand beyond her role as a doctor, and step into the...
Devon Brown Founder and CEO
Apr 252 min read
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