When my clients come to me, they are already at the top of their fields, often turning clients away because they’re at capacity. They are McNair Scholars, PhDs, thought leaders, and business owners. Yet, for all their accomplishments, there’s one hurdle they’re still navigating: showing up on social media.
Why is social media so hard for Black women professionals?
Because social media is a whole new kind of stage — one that often requires vulnerability, authenticity, and sometimes, a little messiness. You can’t rely on perfection or hide behind a polished, untouchable exterior. On social, you have to bring yourself — the real you. That means embracing your imperfections, whether it’s sweating on camera, stumbling over words, or waving your phone around while you speak your truth.
This kind of presence is essential, but it’s also intimidating. Before working with me, many of my clients look at their social media and wonder why it’s not working the way they’d hoped. They’ve tried putting their messages out there, yet they’re not getting the engagement or reach they want. But it’s not because they aren’t great — they’re exceptional! They just need guidance on how to navigate this new system, one that calls for a different kind of strategy and a different kind of support.
Why would someone who’s already at the top of her field want to show up online?
Because for many, it’s not about the money or the clients — it’s about being seen. It’s about the impact. You’re exceptional, and you know that, but the world needs to know it too. You’ve already impacted countless lives in small ways, and imagine what could happen if one million people heard your words.
The Real Challenge: Succeeding on social media isn’t going to look like how you succeeded in school or in traditional career spaces.
This space doesn’t reward the perfection that many of us are conditioned to maintain. It requires you to let go of the mask you’ve had to wear and to reveal who you truly are. That’s what resonates with people, and that’s what breaks down barriers.
The truth is, to make an impact on social media, you need a team.
Look at any top performer, like Simone Biles, Kamala Harris, Serena Williams, or Rihanna... What do they all have in common? They all have support networks that empower them to show up as the best versions of themselves. For my clients, many of whom are high-performing, Type A women, asking for help can feel like a foreign concept. They’re used to figuring it out alone. But to get to that next level, you’ll need something different than what’s gotten you this far.
Money is Power
And yes, part of what we aim to do here is help you earn more money. For some of you, this will feel uncomfortable, because you didn’t choose your work to get rich. But the money isn’t just for material things. When someone like you, who has fought through the system in your skin, has resources, you become a force for change. With influence and resources, you can disrupt policies and make meaningful impact. That’s how systems are broken down.
We’re here to help you make this impact, to help you show the world the icon that you are. You’ve already fought and won in so many ways, and now it’s time for the next step: letting yourself be seen fully, unapologetically, and with the support you deserve. Want to know why I dedicate myself to social media for Black women professionals? Check here.
If all of this is resonating, if you’re feeling that “yes, that’s me!” then let’s talk. Book a consultation, and let’s explore how we can help you show up, be seen, and change the system. The world is waiting for you, and you know it.
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